Home About IUP Magazines Journals Books Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
Global CEO Magazine:
Successful CEO's Insight : Importance and Management of Customer Delight
 
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

This article is an outlook of emerging customer service prerequisites, practices and insights. It includes illustrations on reducing customer service costs and increasing the loyalty and dependability of existing customers—leading to enhanced customer delight. The article also helps in identifying the top customer service providers (even in the global recessionary market), their practices and efforts in streamlining their internal processes, to provide better customer delight and increase allegiance, thereby increasing their profits and businesses manifold.

 
 
 

As rightly described in the above quote, customer service is an art and is the ultimate path to perfection. It is quality that leads an organization from its formation to its zenith and may also be the reason for its fall. It is the provision of assistance to clientele before, during and after a sale/purchase or transaction.

According to Jamier L Scott (2002), "Customer service is a series of activities designed to enhance the level of customer satisfaction - that is, the feeling that a product or service has met the customer expectation."

Customer delight is a function of how well an organization meets the needs of its customers. It must obtain an integral position in every organization's operation and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, it would not exist in business. Satisfied customers, not only help a business grow by continuing to transact, but also recommend it to their friends and associates.

 
 
 

Global CEO Magazine, Corporate Culture, Customer Experience Management, CEM, Customer Satisfaction, Financial and Fiscal Goals, Global Recessionary Market, Organizational Culture, Ethical Responsibility, Customer Retention, Retention Strategy.