As rightly described in the
above quote, customer service is an art and is the ultimate path to perfection. It is
quality that leads an organization from its formation to its zenith and may also
be the reason for its fall. It is the provision of
assistance to clientele before, during and after a sale/purchase
or transaction.
According to Jamier L Scott (2002), "Customer service is a
series of activities designed to enhance the level of customer satisfaction -
that is, the feeling that a product or service has met the customer
expectation."
Customer delight is a function of how well an organization meets
the needs of its customers. It must obtain an integral position in
every organization's operation and should not be seen as an extension of it.
A company's most vital asset is its customers. Without them, it would
not exist in business. Satisfied customers, not only help a business grow by
continuing to transact, but also recommend it to their friends and
associates. |