Today Information and Communications Technology (ICT) has become an essential part of the common man’s life. It is a fact that communication innovations at the global level are occurring at a very fast rate, but its outreach to population in general and rural population in particular is very poor, especially in underdeveloped and developing nations. Of late, the developing nations, like India, have started giving a thrust to developing technology realizing its immense role in changing the economic and social face of its population. Around 65% of the nation’s population lives in rural areas. Rural people should have the same quality of life as is enjoyed by people living in sub-urban and urban areas. Further, there are cascading effects of poverty, unemployment, poor and inadequate infrastructure in rural areas on urban centers, resulting in the rise in slums and consequential social and economic tensions manifested in economic deprivation and urban poverty (http://abhinavnirman.in/programmes/rural-development/).

Information and Communications Technology (ICT) has the potential to enhance people’s lives in rural India in many ways. Day-to-day activities, such as simple communication, health, education and economic activities, are largely improved through affordable and stable digital network infrastructure. However, to benefit from ICT, India needs to include ICT education and training in their national strategic plans so that more people attain skills and expertise in the area of ICT (www.ictineducation.org).

The Telecom industry in India is one of the fastest growing industries and is expected to become the second largest industry in the world. According to Business India’s mobile revolution, it is mainly seen in the cities, but the real prize for phone companies is the vast rural market where nearly 70% of the 1.1-billion-strong population lives. To bridge such a vast gap between the rural and urban India, the main aim is to provide basic information on agriculture, education and health through 3G technology on mobile phones. Marathwada region in Maharashtra is one of the industrially backward areas. In the present study, a survey has been conducted in Rameshwar village, Latur district, Marathwada region.

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