Globalization has spinned off drastic changes in the approach and outlook to business, paving way to newer concepts in environmental issues. Big giants like Wal-Mart, General Electric and Coca-Cola are implementing new processes and striving to be projected as ‘environmentally responsible.’ This shift in corporate theme has triggered the need for incorporating academic inputs of ‘sustainability and environmental entrepreneurship’ in business school (B-school) curricula to enable the future managers to appreciate and address the environmental challenges. The paper deals with the current status of ‘environmentalism’, and the need for incorporating it in B-school curriculum.

According to the Brudtland Report, Sustainable Development (SD) means “development that meets the needs of the present without compromising the needs of the future generations to meet their own needs” (WCED, 1987). SD embodies ecological, environmental, economical and social equity. It was in 1922, at the Earth summit in Rio De Janerio, Brazil, that Agenda 21, a comprehensive blue print of the action plan for attaining SD, was released. The summit was attended by more than 180 nations, and the participants were developmental agencies, NGOs, transnational corporations, educators, and independent sector groups along with world media. It was an eye opener for corporate world which viewed environmentalism as a threat to their businesses since it required investing in greener technologies which may or may not be rewarding. SD is now viewed as a competitive advantage in not only reducing the costs and stimulating greater innovation, but also in building up good public image in the market. Innovation in using resources and minimizing waste have become the most important aspects of the overall strategies of the corporate world.

Higher Education Journal, Online Management Education in India, Online Education Market, National Knowledge Commission, Information and Communication Technology, Global Market, Telecom Regulatory Authority of India, TRAI, Corporate Bodies, Business Schools, Financial Resources, Indian e-Learning Market, Online Management Development Program, Business Management Courses, Time Management, Communication Process.