No one is ever looking forward to tragedies, disasters or any kinds of crises. If we were living in a `perfect world', we wouldn't need to have up-to-date crisis management plans and strategies at hand in our practices. This article presents a sensible, brief guide on how to successfully handle the first critical hours of a crisis and how to avoid some of its pitfalls.
Any one of us who are in public relations, advertising or in public life, sooner or later quite likely face a business-related crisis. Hurried calls from the boss, or an insistent phone call from a reporter and all of a sudden we can be at the deep end with not even a lifebelt around.
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