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Management

The Case Folio

December' 05
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Demystifying the Accounting Equation

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Coca-Cola's Dasani in the UK: The Public Relations Fiasco

-- Yamini Aparna, Vivek Gupta

Coca-Cola, the world's largest carbonated beverages company, ventured into the fast growing bottled water industry. The company launched its bottled water brandDasani in the US in 1999. Once it became a success in the domestic market, Coca-Cola launched Dasani in the UK in February 2004. However, Dasani soon ran into controversies as the British media wrote that tap water was the source of Dasani. The media criticized Coca-Cola for misleading the public by describing tap water as `pure' and by selling it at a highly inflated price. The explanations given by the company that it adopted the most sophisticated purification process before bottling the water did not convince the critics. To further add to Coca-Cola's problems, routine tests conducted by the company revealed that something had gone wrong at Dasani's purification plant and a bad batch of minerals had contaminated the bottled water with potentially carcinogenic bromates. Coca-Cola had to recall the entire range of Dasani from the UK and indefinitely postpone the launch of Dasani in France and Germany.

Hollinger International: The Lord Black Saga
-- Rajiv Fernando, Vivek Gupta

"Hollinger International - The Lord Black Saga" looks at the troubles at Hollinger International Inc. (HII), a large publishing house which owned several newspaper publications across the world like The Telegraph, The National Post, Sidney Morning Herald and Chicago Sun-Times. From 2001 onwards, there were a series of accusations of fraud, investigations, and lawsuits filed against HII's top executives. The case deals with issues like personal greed, regulatory loopholes and failed internal controls that were responsible for the events. The importance of corporate governance, shareholder activism and regulatory policies are also highlighted in this case.

Nokia's Strategy in India

--Indu P, Vivek Gupta

The case presents an overview of Nokia's entry and expansion strategies in India. In the past decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The case describes the marketing strategies of Nokia in India and examines how the Nokia brand has become synonymous with mobile phones in the country. While Nokia considers India as one of the most important markets for its future growth, the company has been facing stiff competition in the recent years from Korean players like Samsung and LG. The case highlights Nokia's strategies to compete with Korean companies and its productline expansion plans in the near future.

Finance

Demystifying the Accounting Equation
-- V Sreeraman

Accounting is a mystery to most non-accountants. However, this is not a desirable state of affairs, particularly if you are a businessman or a businesswoman. This case study demonstrate how accurate accounting is necessary to determine the financial health of a business.

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Training and Development: The GE Way
-- Ruchi Chaturvedi N, Sanjib Dutta

GE is one of the world's leading conglomerates with operations spread across 11 businesses. It has been adjudged as one of the top companies for executive development in the world in recognition of its ability to nurture executive talent. The case describes how GE pioneered the concept of a full-fledged corporate university, the John F Welch Leadership Centre (WLC) at Crotonville. It further explains how a strong learning culture was developed at GE through innovative programs like Work-Out. It also details the various employee training and education initiatives undertaken at GE and examines how these initiatives helped in improving employee productivity and performance. The case also discusses GE's e-learning initiatives and highlights the benefits of e-learning for employee training and development.

Book Review

Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition Even in the World's Most Turbulent Industry

--James Wynbrandt

In the book Flying High, the author James Wynbrandt narrates the success story of JetBlue, a low-cost carrier in the US, and its founder David Neeleman. He explains how Neeleman established his legacy in the tumultuous airline industry by leading JetBlue to success, even as its competitors were struggling to survive.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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