The ultimate aim of any modern corporate is growth with profit maximization. Growth is the first and foremost characteristic of nature and its products which include modern societies with all their industrial, agricultural and service sectors and above all the research organizations to cater to the needs of primary, secondary and tertiary sectors. Governed by the laws of the universe and nature, societies, markets and above all human life are in the constant churn of development in the realm of creativity and innovativeness.

Man with the help of his inherent characteristics will be constantly producing some product or the other out of the given natural resources - such as raw materials, human capital and land as an instrumental cause to fulfill his final cause in social and active life - which mainly include the production of social necessities to meet societal needs and, thereby, fulfilling his intellectual and material needs. Societies and their corresponding economies had long back witnessed laissez faire market environments as noted by the classical economists and philosophers such as Ricardo, Weston, Adam Smith and Machiavelli.

as a product of nature wants to realize his `nature' by producing new and newer goods, gadgets and services, thereby deriving immense pleasure; i.e. the products produced by the subjects of nature - workforce - produces not only products vis-à-vis product markets, but consumers for the markets too. Man - by producing new products, new markets and new aesthetic values - is trying to realize his nature and himself. It is in this context, advertising, more so the advertising through electronic and print media is giving modern man an opportunity to develop new markets, with the production of new aesthetic values through creative advertising.

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