The education industry in India has become very attractive over the years. People are looking at it as a good area of investment. Hence, many schools, private institutes and universities are coming up to run various professional courses. The competition has increased manifold because of the increase in the number of players.
The education industry is a buyer's market and consequently the prospective students/learners have a wide choice regarding institutes or programs. In this arena, where all the universities and institutes claim to offer the same programs, it is extremely difficult for the students to decide the best ones. In such a marketing environment, sales promotion is one of the important tools useful in building a brand and also increasing sales. Hence, appropriate promotion strategies are required to be designed and executed to promote respective brands in the education market in order to attract good students. In the near future, there will be more applications of promotional tools by various players in the field because of foreign universities coming to India and the concept of studying abroad becoming more popular. With more competition among educational institutions, each will try to attract more students with tempting offers. Only the fittest will survive; one that will maintain quality in all respects and have a caring attitude towards the students.
The education industry in India has become very attractive over the years. Spending on education and investments in education by private sectors has increased considerably over the decades. This spread of knowledge has resulted in a better educated Indian population. The increased demand for better and higher education has resulted in a spurt of universities and private education centers. The increased number of universities, which have come up visioning huge opportunities in the sector, have resulted in increased competition to attract the best brains to their campuses. |
