In the face of the growing competition, Vodafone has decided to increase its tempo as far as advertising and market penetration are concerned. With the above objective, Vodafone has decided to go the whole hog from the grass root, by targeting the lower but most important link of the supply chain, i.e., the retailers' end.

Judging by the way new retail outlets are mushrooming everywhere in sync with the ever-increasing demand for mobile phone Subscriber Identity Module (SIM) cards, recharge cards and top-up cards, Hutch has come up with `New Outlet Opening Kits', popularly known as `Starter Kits' to help the new retailers to have a better understanding of the intricate details and various aspects of Hutch.

Queries and issues related to new connections, recharges, top-ups, tariffs, caller tunes and other new offers and facilities being made available by Hutch will be addressed through these. Here, the aim is to help the retailers to take care of the ever-conscious and curious customer in the best possible manner. These starter kits are very important judging by the fact that these retailers are not exclusive Hutch dealers, but rather general retailers dealing with connections of other competitive rival companies also.

The logic behind all this effort is pretty simple—if a retailer has a clear idea and a vivid understanding of the product which he is selling then it becomes easy for him to market and sell that very product to his customers thereby not only gaining profits for himself, but also enabling the company to reap the benefits of the effort put in.

Advertising Express Magazine, Starter Kits, Subscriber Identity Module, SIM, Marketing Campaigns, Marketing Objectives, Marketing Activities, Business Research Process, National Capital Region, NCR, Electronic Top-Ups, Special Tariff Vouchers.