Advertisements are the most powerful means for communicating the marketing message to the target audience. The presence of likeable attributes in ads has profound effect on the mindset of the audience and results in creating a positive image about the ads and consequently, the brands. This article focuses on understanding and using likeability in television commercials.

The linkage between infrastructure and economic growth is multiple and complex, because it not only affects production and consumption directly, but also creates many direct and indirect externalities. Health infrastructure in terms of hospitals, hospital beds, doctors, nurses and pharmacists, has a significant direct and positive contribution to health outcomes of any country. In this context, the present paper is a modest attempt to analyze the inter-district availability of health infrastructure in Orissa through the construction of Composite Index of Health Infrastructure (CIHI) and suggest some policy measures for better health outcomes in the State. Availability of health infrastructure is the necessary condition for a good health outcome but not the sufficient condition. The sufficient condition is the efficient utilization of the available infrastructure which is not in the purview of this paper.

Physical and social infrastructure facilities have been proved to be highly significant factors in determining the interstate level of development (Gosh and De, 2004). The World Development Report 1994 "Infrastructure for Development", rightly mentions that "the adequacy of infrastructure helps determine one country's success and another's failure - in diversifying production, expanding trade, coping with population growth, reducing poverty, or improving environmental conditions" (World Bank 1994). Mody (1997) aptly suggests that in any modern society, infrastructure plays a pivotal role, often a decisive role, in determining the overall productivity and development of a country's economy, as well as the quality of life of its citizens".

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