Home About IUP Magazines Journals Books Amicus Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
The IUP Journal of Infrastructure :
Wind Energy in India : The Future and the Challenge
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

Advertisements are the most powerful means for communicating the marketing message to the target audience. The presence of likeable attributes in ads has profound effect on the mindset of the audience and results in creating a positive image about the ads and consequently, the brands. This article focuses on understanding and using likeability in television commercials.

 
 
 
The world urgently needs energy from non-fossil fuel sources and the best alternative has been wind energy which is totally environment friendly. Denmark is the first country to adopt wind energy as its prime source of energy. As a matter of fact, Denmark is the leading wind power nation in the world. Wind energy is green and clean, but it employs 20,000 people in the manufacturing of the equipment required. India too needs the help of wind energy and in an increasing quantum. The paper looks at the energy scene in India. It elaborates on the Indian wind energy industry and projects the future of wind energy in India. It also looks at the challenges to be faced when investment is planned in this source.

Fossil fuels will not be available in abundance for ever. Predictions show that fossil fuels will start diminishing from 2025. Also, burning of fossil fuels is environmentally dangerous and is a threat to the health of the society.

The major thrust to develop wind energy in India came in the early 1980s from the then Department of Non-conventional Energy Sources, now known as the Ministry of Non-conventional Energy Sources (MNES). MNES undertook an extensive study of the wind energy potential and installed a countrywide network of wind speed measurement stations. These have helped it immensely to assess the national wind potential and identify suitable areas for harnessing wind power for commercial use. The total potential for wind power in India is estimated at 45,000 MW. The total installed power capacity from all sources (thermal, hydro, nuclear, etc.) is 124,287 MW. Compared to this, the total estimated demand is around 2,30,000 MW. As such, a gap exists for utilization of all possible sources of energy.

 
 
 

Wind Energy in India : The Future and the Challenge,potential, fossil, Energy, source, dangerous, abundance, diminishing, alternative, environment, equipment, health, harnessing, industry, investment, manufacturing, nuclear, commercial, Predictions, required, quantum, suitable, thermal, urgently