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The IUP Journal of Suppy Chain Management :
Lot Sizing Decision: A Case Study of an Indian Dairy Supply Chain
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Advertisements are the most powerful means for communicating the marketing message to the target audience. The presence of likeable attributes in ads has profound effect on the mindset of the audience and results in creating a positive image about the ads and consequently, the brands. This article focuses on understanding and using likeability in television commercials.

 
 
 

This paper deals with developing a mathematical optimization approach of lot sizing decision for coordination of multiple milk collection centers, milk plant and multiple milk booths in an Indian dairy supply chain. The paper also provides the network structure with Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of an Indian dairy supply chain. It is based on some important practical considerations, such as total cost of ownership associated with the milk collection centers, milk plant and milk booths, ordering, inventory, net price, delivery, quality and information processing. The total cost of ownership quantifies all costs related to the coordinating milk collection centers, milk plant and milk booths. It is based on the activities and cost drivers determined by an activity-based costing system. The proposed model has been validated by means of sample data for a dairy supply chain situated in Northern India. Three cases are discussed: Case 1: When the milk collection centers and milk booths cooperate and agree to the joint optimal lot size for minimizing the total cost of supply chain; Case 2: The milk collection centers force optimal lot size on the milk booths, which minimizes the dairy farm costs disregarding the milk booth costs; and Case 3: The milk booths force optimal lot size on the milk collection centers, which minimizes the milk booth costs disregarding the dairy farm costs. The effects of changes in model parameters are explored and the realistic strategy arising out of the same has also been provided.

Indian Dairy Limited, New Delhi (IDL, New Delhi)1 collects 600,000 liter of milk every day from four cooperative federations (Haryana, Punjab, Rajasthan and Uttar Pradesh), and converts the milk into branded, packaged products, and delivers goods worth Rs. 5 cr to over 1,500 retail milk booth outlets across the Delhi region. The IDL, New Delhi supply chain is one of the most complicated ones. How do managers at IDL, New Delhi prevent the milk from souring? How do managers at IDL, New Delhi manage to meet the demands of customers on time?

The rest of this paper is organized as follows: It reviews the literature of quantitative methods of lot size decisions, provides contribution of earlier researches to lot size decisions, describes mathematical optimization model for solving the lot sizing decision of multiple milk collection centers, and gives milk plant and multiple milk booths coordination for milk item. The following section provides an insight into the buying, collection and processing of milk at IDL, distribution of milk from IDL, and SWOT analysis of IDL. The next section takes into account the Total Cost of Ownership (TCO) related to coordinating multiple milk collection centers and multiple milk booths. The following section discusses the results of the approach and presents the challenges of IDL and concluding remarks.

 
 
 

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