Associating brand name with popular television shows have become the latest success mantra of companies trying to increase their market share. Reality shows have now become a part and parcel of every channel. There has been a tremendous shift of viewers from serialized dramatic stories towards entertaining and lively programs which comprise the reality shows. Companies have realized that sponsoring of such shows will give them an opportunity to make their brands not only have better recall but also attract their potential customer base much effectively than through other marketing efforts like simple print and electronic advertisements.
Sponsorship a business relationship between a company and an organization that involves an exchange to the benefit of both organizations. Organizations should keep in mind that by associating their brand names with the program/event will be beneficial for them even in the long run. Apart from the promotional opportunities, they should also be told about the cost-effectiveness of the project.Maximum consumer reach in less of time is what companies are looking at and such an exposure can be well-provided by sponsoring programs. It has now become an effective marketing tool to achieve the desired goals of any company. One very important aspect when talking about sponsoring is the kind of shows one sponsors. Sponsoring popular and appealing shows within its market not only enhances the company image but also helps in developing positive attitudes about the brand as a whole. Apart from brand visibility, it even helps in increasing the sales volume and creating a positive publicity among the target market. Star VOI boasts of Reliance Money, Reckitt Benckiser, Hutchison Essar, Cadbury India Ltd., Nokia and Tata Sky along with the main sponsor, Amul. The main sponsor brand name and the show name can be seen together wherever and whenever the show is advertised, be it on television or any print medium.
|
