In today's cut-throat competitive market,
changing economic and demographic set-up,
inviting the companies in campus and further placing
students with them has become very challenging. The expectations of companies
from students have become manifold. The numbers of
B-Schools also have increased tremendously. Companies have their own rating of
B-Schools. There are various rating agencies also which
rate the B-Schools. B-Schools are also
aggressively marketing their brands to woo companies.
In such a context nurturing and developing students in terms of
skill sets and company expectations are very important.
Rapid globalization, integration of market and expansion of new economy have brought
huge opportunities for the students. At the same
time, it has thrown fresh challenges in the context
of employability of students. All these have made the task of
placement bureau really tough to attract companies and place students.
There are various roadblocks (especially in case
of tier-II institution) for efficient placement
activities. Recruitment policy of companies is very
stringent e.g., percentage of marks 60 and above.
Company never compromises on that. But most of the shortcomings can be overcome through
systematic planning and implementation of various
value added programs.
Highly Heterogeneous Profile of
Students:This phenomenon is very common in case
of most of the tier-II institutions where students come from different backgrounds (rural,
urban, convent educated) different UG courses (
BA, BBM, BCOM, BE), etc. Along with these, students come from management quota as
well as government quota. Altogether, the
classroom becomes highly heterogeneous. In such a situation it is really tough to have
uniform developments among all students. There are instances where students can't follow
lectures in English properly. Teachers take extra effort
to teach them in the local language. Many B-Schools have come out with the concept
of foundation course on the areas where students have difficulties to understand e.g.,
basic accountancy course for students who have come from non-commerce background
etc. English language lab also has come up to improve the communication skills.
Definitely all these efforts have helped improve
students overall ability and personality. But still
many shortcomings remain. Finally, it becomes
tough to place all the students. |
