Home About IUP Magazines Journals Books Amicus Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
MBA Review Magazine:
Placement Crisis : Blow to B-Schools
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

Placement of management graduates has emerged as a colossal challenge facing B-Schools in recent times. Many B-Schools are not in a position to place their graduates in suitable jobs despite the sincerest of efforts. The dark side of the picture is that the situation is worsening each day. This article brings to light some aspects of the placement crisis and also the measures that can be taken by B-Schools in order to survive and grow in today’s tough conditions.

 
 
 

We had witnessed a magnificent era for management graduates where they used to get a stipend even during their summer training or other project works. There was a defined career path for management graduates in various organizations. They used to start their career as management trainees and were absorbed into middle-management at the completion of such training. Any management graduate was sure of being placed in a position of repute. But now, we are also witnessing a drastic change in this scenario. Today, the situation has deteriorated to such an extent that a management graduate may not be offered a stipend as it used to happen earlier. It is not that this critical situation pertains to a specific geographical region, but is prevailing in general throughout India. If any B-School is not able to place its graduates appropriately, it can be simply concluded that it is not able to sell it's final product. This has brought many B-Schools to the verge of extinction. Only those B-Schools paying attention to the qualitative aspects of their management graduates are expected to succeed in today's challenging and nervous times.

The placement crisis has not hit B-Schools overnight, but numerous factors were responsible for this change and the change has been gradual and visible. The first and foremost reason for such a crisis is the prevailing change in our economy and even in the recent global economic scenario. Though liberalization, privatization and globalization have created enormous employment opportunities, the after-effects of this are contributing increasing the gap between demand and supply of management graduates in contemporary times. After liberalization, privatization and globalization, there has been a tremendous increase in the supply of management graduates. However, the demand has not increased in a similar fashion. The gap between the demand and supply of management graduates is increasing day by day due to mushrooming of new management institutes—quantity and quality are, in general, inversely proportional. The increase in the number of institutes has definitely contributed to the dilution of quality of the output. The entry requirements have been eased to provide input to the gigantically increasing number of management institutes. This phenomenal growth has been lacking in vision and, as such, there is acute shortage of faculty members in terms of quality. This has led to a compromise at the transformation process level. The infrastructural requirements are not fulfilled in many institutes.

All these factors have added to the misery of placements by deteriorating the quality of output. This has negatively affected the employability of management graduates. These graduates are unemployable due to many reasons, lack of knowledge, lack of technical skills, lack of soft skills, etc., being the important ones. Unemployability has increased to the extent that the HR departments have to interview a large number of applicants in order to select one suitable candidate. This particular fact suggests that the competition among applicants has inadvertently increased, which is further fueled by decreasing employment opportunities. Employment opportunities are forced to decrease as the required skill set of the applicant has changed substantially. Today, every applicant is expected to be equipped with sound knowledge as well as soft skills and must be computer savvy. Managers as distinct professionals are not required. Instead, every employee is expected to be a good manager.

 
 
 

Placement Crisis, Magnificent Era, Middle-Management, Geographical Region, Liberalization, Privatization, Globalization, SWOT Analysis, Fast Moving Consumer Goods sector, FMCG, Unique Selling Proposition, USP, Marketing strategy.