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Management

Effective Executive

December' 08

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Indian Print Media Industry : Creating a Blue Ocean

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Blue Ocean Strategy : Enhances Leader's Effectiveness?

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BLUE OCEAN STRATEGY

Apple : Sailing the Blue Ocean

-- Dr. Prem Shamdasani and Anand Agarwal

Creating Blue Oceans is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. This article attempts to illustrate and validate the concept of Blue Ocean Strategy using Apple as an example.

BLUE OCEAN STRATEGY

Indian Print Media Industry : Creating a Blue Ocean

-- Prashant Salwan

The Indian Media and Entertainment (M&E) industry is on a growth surge and is expected to cross US$ 200 bn by 2015. It reached 11.92 billion mark in 2007 and is the fastest growing in the Asia-Pacific region by having a Compound Annual Growth Rate (CAGR) of 18.5%. Indian print media companies are working in red oceans. To capitalize on the growth opportunities, they have to change their business model to enable innovation and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

Article Price : Rs.50

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BLUE OCEAN STRATEGY

Differentiation through Managing Relationships and Building Loyalty : A Blue Ocean Perspective

-- Dr. Jochen Wirtz and Dr. Patricia Chew

It is not easy to build customer loyalty. `The Wheel of Loyalty' offers a systematic framework that guides firms on how to do so. The framework has three components that follow a sequence. Firstly, firms need to build a foundation for loyalty without which loyalty cannot be achieved. The foundation delivers confidence benefits to its loyal customers. Once the foundation is laid, firms can create loyalty bonds to strengthen the relationship. Loyalty benefits deliver social and special treatment benefits. Finally, besides focusing on loyalty, firms also have to work on reducing customer churn.

BLUE OCEAN STRATEGY

Leadership Primer on Crisis Psychology and Policy Failure : The "Bias Mind Map"

-- Prof. Dr. Kai-Alexander Schlevogt

Psychological analysis elucidates the reasons for the global economic crisis and failure of solutions. Knowledge of mental distortions that can engender non-optimal decisions gives people what I call a "metacognitive edge" based on their ability to think about thinking. The "Bias Mind Map" can act as spear or shield. It primes people, alerting them to the danger of cognitive distortions.

PERSPECTIVE

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

-- Author: W Chan Kim and Renée Mauborgne

LEADERSHIP

Blue Ocean Strategy : Enhances Leader's Effectiveness?

-- GRK Murty

Shakespeare's efforts at exhibiting harmony and peace between individuals, nature and the resulting providence in his romantic play - Cymbeline - makes one wonder if blue ocean strategy enables a leader to be more in harmony with himself.

Article Price : Rs.50

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INTERVIEW

Blue ocean strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant.

-- Author: W Chan Kim and Renée Mauborgne The interview was conducted by Dr. Nagendra V Chowdary

INTERVIEW

I dream of having a Cirque du Soleil show in every important city in the world! I dream of ensuring the high quality standards of our shows for the next decades!

-- Daniel Lamarre The interview was conducted by Dr. Nagendra V Chowdary

INTERVIEW

Blue Ocean Strategy is all about innovation. I consider the work of Chan Kim to be pathbreaking.

-- Prof. Vijay Govindarajan The interview was conducted by Dr. Nagendra V Chowdary

CASE STUDY

Cirque du Soleil : Creating a Blue Ocean by Balancing Creativity and Business

-- Nusrath Jahan Maldar and Sanchita Ghosh

In a maturing circus industry dominated by more than a century old giant players like the Ringlings and Barnum & Bailey, Guy Laliberté and Daniel Gauthier founded Cirque du Soleil (Circus of the Sun) in 1984. Cirque was a new entrant in an industry, which was afflicted with falling revenues and profit for a long time.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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