Home About IUP Magazines Journals Books Archives
     
A Guided Tour | Recommend | Links | Subscriber Services | Feedback | Subscribe Online
 
 The Analyst Magazine:
Cipla : In the Pink of Health
 
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 

Led by strong underlying growth drivers, the domestic pharmaceutical market is going through a revolution. By consistently focusing on reducing costs and moving up the value chain, industry major is responding to the new scenario and is well-positioned to garner huge domestic market.

 
 

The Rs 65,000 cr Indian pharmaceutical industry has emerged as a key destination for global pharmaceutical players, supported by a wide range of capabilities in reverse engineering, availability of skilled scientific and engineering personnel, and the capability to produce raw materials for a variety of drugs from the basic stage. Being the largest industry amongst the developing nations, it has made phenomenal progress in the past decade and grown consistently at 9.5% CAGR in the last five years. India is the world's fourth largest producer of pharmaceuticals by volume, accounting for around 8% of global production, and in value terms, production accounts for 1.8% of the world total. It also enjoys significant cost arbitrage in the conduct of clinical trials compared to its western counterparts. Domestic companies conduct these trials at less than one-tenth of the US costs. A multinational company moving its R&D to India could save as much as 30-50%. In the recent past, the industry has made phenomenal progress by adopting a process-patent route instead of a product-patent route. Domestic players continue to move to the center stage of global market, driven by top-notch biotech and drug synthesis skills, vertically integrated manufacturing assets, significant cost advantage and differentiated business models.

Reports indicate that the domestic pharma market has enormous potential for growth against growing middle class and disposable income, increasing access to medicines, more investment in healthcare infrastructure and incidence of chronic diseases in the recent past. Amidst changing lifestyles, the pattern of drug consumption in India is changing. With increasing awareness of the preventive aspects of health and related campaigns by the government, the consumption of vaccines has increased. Besides, the availability of information about new therapies is also resulting in increased consumption of the drugs. Moreover, corporatization of hospitals and growing life expectancy are also indicators of higher consumption of drugs. On the export front, Contract Research and Manufacturing Services (CRAMS) have turned out to be the biggest opportunity for the domestic players, and already they have proved themselves in manufacturing of generic drugs. Increasing pressure on global pharmaceutical companies to evolve a cost-effective business model has resulted in the need for outsourcing their operations to low-cost destinations like India.

 
 

The Analyst Magazine, Indian pharmaceutical industry, IPI, Contract Research and Manufacturing Services, CRAMS, Healthcare Infrastructure, Information Technology, IT, Abbreviated New Drug Applications, ANDA, New Drug Delivery Systems, NDDS, Tata Strategic Management Group, Emerging Opportunities, Global Innovation.

 
 
Advertise with us | Privacy Policy | Terms of Use