In this competitive environment
of business, we always look for
new business ideas that enable us to explore the emerging
opportunities in business. `Green' is the right
word used in the academia for environmental projects. Industries, like
agriculture, energy (renewable and non-renewable sources), friendly
manufacturing, metal production, mining and mineral production,
chemicals, forestation & reforestation, etc.,
generate carbon credits by reducing carbon emission and other
hazardous gases. India is considered as the largest beneficiary of carbon
trading, claiming about 31% of the total world carbon trade through the
Clean Development Mechanism (CDM). In the future, carbon credits will
become an important consideration in project financing in developing
countries especially India (Refer Table 1). The PricewaterhouseCoopers
(PwC) report on greenhouse gas emissions for the year ended December 31,
2009 looks at the impact of climate change on businesses. It is observed that
the sales growth of eco products will increase by 4% yearly; whereas
the growth of other products may remain more or less static.
Philips Electronics Ltd., acquired compact florescent lamps from
a small vendor in a village and re-engineered the product (energy
saving bulbs) to make it a world famous concept. It is quite interesting to
see Philips's financing pattern. The company took finance
in the name of energy saving and innovative
project from financial institutions and banks. The company certified
its bulbs with the UN and introduced them in the Indian market at Rs.
140 a piece. This price was much lower than those of the normal
incandescent bulbs that existed in the Indian market at that time. This
business model increased the company's sales by leaps and bounds. These
energy and money saver bulbs were a hit. Philips also took advantage by
earning carbon credits for less carbon emission and traded those
carbon credits through exchange and made money in the bargain. Hence,
Philips Electronics had two revenue streams, one from the revenue from sales
of bulbs and the other from sale of carbon credit. Thus, this was a
win-win situation for all the stakeholdersthe company, government,
financiers and consumers. |