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A well-aware society today does not subscribe to Friedman’s principle that the business of business is to do business. It keeps a keen eye on the socially responsible investments made by organizations, thus, literally forcing corporates to include all their multiple stakeholders in order to be successful and sustain it in this scenario of high competition (Robbins and DeCenzo, 2006 in Saxena, 2012). The increasing appetite of a conscious society for socially responsible investments made by organizations demands that organizations be more responsible to the environment they operate in. Corporate Social Responsibility (CSR) is a tool used by the Generation Next (GeNxt) organizations or corporate to live up to people’s demand that organizations be more responsible to the environment they operate in and to manage their own sustainable development. Though the CSR approach dates back to the mid-20th century, it still finds difficulty in comprehension by managers when it comes to its implementation and implication.
To ensure sustainable development, CSR needs to be integrated with the important activities of the business (Sharma, 2011). The main objective of the paper is to understand the impact of CSR on Corporate Sustainability (CS) in the Indian banking industry. After performing a systemic review of the available authentic documents in the concerned area along with information given on the websites of the banks and their annual reports, correlation and regression analysis have been used to achieve the aforesaid objective.
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