When all business functions are struggling hard to retain their identity from getting tarnished, HR department is busy cultivating positive vibes among its employees so as to save them from being drained out to other competitors. This entails formulation and implementation of strategic HR plans as per the needs of the management thereby developing an atmosphere of trust, goodness, and transparency. HR professionals need to rejuvenate themselves with skills that have emerged out of recent troubles and challenges like recession, terrorism, and educational upliftment of people across boundaries.

Change is a buzzword that has kept everyone moving. Each one of us is trying to upgrade our businesses, professions, etc., as per the changing environment.

When talking about management issues, this change is the most felt. This is more of a concern for HR professionals as they cannot sustain themselves in these tough situations without upgrading their skills. The highly dynamic work environment of today, poses continuous people management challenges right from recruiting the best people to imbibing organizational culture in them and successfully combating and neutralizing day-to-day employment conflicts, etc. Usually, all these activities are the domain of HR and therefore this segment of management has to continuously upgrade themselves with demanding market requirements. This article explores the industry expectations from HR professionals in such a dynamic environment. The data is gathered through various secondary sources. The analysis of the various traits that are required to handle today's voguish workforce revealed qualities like patience, leadership, self-motivation, decision making, etc. that further strengthened the belief that handling HR functions is not only an art but also requires a scientific mind.

The dotcom boom has turned the world into a global village bringing business opportunities at every country's doorstep along with fabulous job offers for every level of employees. The emergence of innovative recruitment policies has generated decent job opportunities not only for baby boomers but also for retired people. These older employees come with vast experience and have knowledge of almost all the management functions including HR policies and liabilities. Another visible change is found in the factors that motivate employees for better performance and loyalty. Today, employees look for more than financial security. They now seek more towards recognitions, relationships, work-life balance, social affiliations, etc. Tata is among the most admired company by all stakeholders because the company strategies are market- as well as employee-oriented. Ratan Tata through his assertive employee-friendly decisions has time and again proved this.

HRM Review Magazine, HR Managers, Decision Making Process, Organizational Culture, Innovative Recruitment Policies, People Management, Organizational Development, Management Functions, Employee Evaluation, Emotional Intelligence, Communication Networks, Government Policies, Corporate Governance, Business Strategies.