Given the cultural barriers, how does a not-for-profit healthcare business empower and engage the workers? First of all, through changes in leadership; and secondly, through training and performance management, and other direct interventions aimed at helping the workforce.

How can employees working in a not-for-profit business—not well-paid— feel engaged and committed to their work? Working in the healthcare sector is an advantage, because there is the feel-good factor of helping others—but it can still be a challenge to engage employees and overcome cultural barriers—which can be very strong in Egypt.

Geert Hofstede, one of the most famous authors about cross-cultural management, has created an Egypt culture index in http://www.geert-hofstede.com. He lists three dimensions of culture relevant to our subject of employee engagement—power distance, collectivism and individualism, and uncertainty avoidance.

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