Every business needs multiple roles to be filled. They are all important. Being good at one does not mean you would necessarily be good at another one, and that is okay. One mistake is in treating people in one role with less dignity and appreciation than people in a different role. Another mistake is leaving a person in a role when it is not the right role for him or her, even if he or she really wants to stay in that role.

Technically Competent
The technically competent employee is willing and able to do well tasks that support value being created inside a business and then delivered outside the business. This includes, but is not limited to, technically competent people in research, design, operations, sales, customer service, marketing, human resources, finances, and legal areas. Companies cannot survive without technically competent people. One major problem that executives create is even though they must have technically competent people for their company to survive, they often take these people for granted. They focus instead on senior management and organizational leaders and forget about all the technically competent people who actually keep the business functioning everyday. Be sure to regularly appreciate the technically competent people who keep your business alive and well.

Another problem organizations face is that many people do not arrive in perfect condition on the first day. There are three things that keep people from being able to do a role well: they do not want to do it, they do not know how to do it, or they are not capable of doing it.

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