All countries, whether developed or developing, try to provide better facilities for growth and
promotion of entrepreneurship in small and medium enterprises. To promote entrepreneurship,
these countries organize conferences, trade fairs or other trade promotional activities, conduct
market survey and research regarding new products and services, provide training and
information about new products and latest technology, introduce latest products and services,
advertise related products and services, and encourage local and national government
agencies for promoting small and medium enterprises and exchange programs for young
entrepreneurs. Despite these facilities in the present era of modernization and competitive
business environment, small enterprises are facing serious challenges concerned with the
implementation of Total Quality Management (TQM).
TQM is defined as a management approach that tries to achieve and sustain long-term
organizational success by encouraging employee feedback and participation, and satisfying
customer needs and expectations. It is considered to be a powerful tool for enacting
comprehensive improvement in all the functional areas of business that include production,
process, procedures, working environment, employees, marketing and management (Mithani,
2010). It stresses on a systematic, integrated, consistent, organization-wide perspective
involving everyone and everything (Poornima, 2010). It is done through quality participation
of all employees resulting in high quality products and services to attain customer satisfaction
(Ramakrishnan, 2005). Indian organizations, large or small, have to implement it, if they want
to survive (Arora and Sood, 2003). Good quality management improves the competitiveness,
effectiveness and flexibility of an organization, and is an essential way of planning,
organizing and understanding each activity, and depends on each individual at each level
(Oakland, 2004). Against this backdrop, the present paper attempts to examine the problems
faced by entrepreneurs of small and medium enterprises in North India in the implementation
of TQM practices.
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