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The IUP Journal of Information Technology
e-Commerce and Its Structural Development in India: An Analysis
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India has been implementing liberalization, globalization and privatization policies since 1991. Following these policies, the banks/financial institutions have taken advantage of liberalization and technology has become cheap, and customers are getting better quality services. Though India ranks third in the world in the number of Internet users, the percentage of the users compared to the population is not remarkable. However, in recent years, there has been an increase in the availability of state-of-the-art technological devices and communication gadgets in India. Against this background, in this paper, an attempt has been made to discuss the evolution of various electronic gadgets and structural development of e-commerce. The paper also explains the trends of Internet usage and the role of India in the global market. Finally, the paper analyzes the applications of e-commerce in different areas of human life.

 
 

Since 1991, India has been implementing liberalization, globalization and privatization policies and as a result, technology has become cheap. Information Technology (IT) has been penetrating slowly into different sectors, and especially in banking, entertainment and education sectors, there is a tremendous impact of IT along with telecommunications. Technology is increasingly used for transactions in banks and various government departments like railways, transport, communications and electricity.

Following globalization, goods and services are increasingly traded by using IT rather than physical infrastructure, which has created a spurt in the growth of e-commerce. Less than 10% of the Indian population had any idea of the computers and the usage of mobile phones in the early 1990s. But now, India has over 800 million mobile users (second only to China) and over 150 million users of Internet (ranked third in the world).

The banking sector plays a prominent role, along with government, in this growth of trade, simply called ‘e-commerce’, i.e., exchange of information, goods and services and payments by electronic means. Simply, it is the process of two or more parties making business transactions on the Internet. While banks/financial institutions have taken advantage of liberalization, the easy availability of technology has made millions and millions of people use technology and get quality service. Though there has been an increase in Internet usage, still 90% of Indians buy groceries in a shop by checking goods physically, and with cash down payment.

 
 

Information Technology Journal, e-Commerce, Broadband, Mobile services, ATMs, Debit and credit cards, e-Tickets, Software technology.