The financial literature is replete with attempts in predicting stock prices. In contrast to the
Efficient Market Hypothesis, researchers have identified various factors that can influence
stock returns and hence have used them for prediction purposes. The quality of results has
varied, but the efforts continued. Going back to Graham and Dodd (1934) where they disregarded the fact that “good stocks (or blue chips) were sound investments regardless of
the price paid for them”. They distinguished between speculation and investment, and
consequently emphasized on factors like management quality, earnings, dividends, capital
structure and interest cover. While econometric techniques have been predominantly used
to predict stock returns, various machine learning tools like Artificial Neural Network,
Support Vector Machine, Decision Tree, etc. have also been used for the purpose.
The literature can be classified according to choice of variables and techniques of
estimation and forecasting. The variables chosen in this study have been drawn from three
strands of the literature. To mention a few, the first strand consists of studies using simple
regression techniques on cross-sectional data. Studies made by Basu (1977 and 1983), Banz
(1981), Rosenberg et al. (1985), Bhandari (1988), Fama and French (1988, 1992 and 1995),
Jaffe et al. (1989), Chan et al. (1991), Kothari and Shanken (1993), Strong (1993), Strong and
Xu (1997), Chui and Wei (1998), and Ibbotson and Idzorek (2014) fall into this category.
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