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Online shopping refers to the shopping behavior of consumer from an online store or a website used for online purchasing purpose (Monsuwe et al., 2004). It is a new type of retail shopping. Online shopping is a recent phenomenon in the field of e-business and is definitely going to be the future of shopping in the world. Most of the companies are running their online portals to sell their products/services online. The availability of quality information, various brands and products enables the customers to make a choice from a wider market. The people who find it easy, useful and enjoyable accept online shopping.
Online shopping has experienced a rapid growth during the recent years due to its unique advantages for both consumers and retailers, such as shopping 24*7, saving travel costs and time and offering a wide range of products. According to Vesterby and Chabert (2001), the Internet can make it easier for businesses to have information on their products and services available to their potential customers. The combination of less time available for shopping, limited information-processing capability and the explosive amount of information on the web has, however, led customers to demand more control, less effort and greater efficiency during shopping.
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