IUP Publications Online
Home About IUP Magazines Journals Books Archives
     
Recommend    |    Subscriber Services    |    Feedback    |     Subscribe Online
 
The IUP Journal of Business Strategy
Implementing Green Management in Business Organizations
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 
 

Green management essentially implies the integration of the principles of management and environmental management that develops into a seamless relationship between the environment and management. In the componential view, green management is not a unitary construct as it entails a number of components which are interrelated and intertwined with environmental and managerial processes. Green management begins with incorporating the green principles into the mission and vision of the company and translating the same into specific organizational and managerial processes. In the actual operations, the management gives equal attention to organizational goals and environmental goals so that development becomes sustainable in the long run. The geographical features of the land are green and the nature that human beings are confronted with is green. Man’s quest for wealth and material development however has brought about destruction on the green planet, and the very lives of human beings are also endangered in this process. The prudence and wisdom of man warns against the reckless use of nature, and now science tells us that unless preventive and corrective measures are taken, the human beings are in for a bleak future that is not sustainable. It is also recognized by managers that the corporations across the world have an obligation to save the lives of the future generation by going green. The traditional management, as it is practiced, is unfriendly to nature and is against sustainability principles, and it is to be revamped along the lines of environmental management principles. This is the case for green management. This paper examines the different components that constitute green management.

 
 
 

Researchers and practitioners have failed to develop a specific definition of green management even though it obviously implies managerial activities which are in the direction of environmental sustainability (Pane et al., 2009). Opatha and Arulraj (2014) attribute four meanings to ‘green’ or ‘greening’ which are generalizations across a wide variety of situations: preservation of the natural environment (preserving the natural environment in its pristine form and safeguarding it from harm); conservation of the natural environment (using the environment at the required minimum level of requirement); avoidance or minimization of environmental pollution (guarding against activities and outcomes that will endanger the living beings and resources of the planet earth); and adding to the natural environment (creation or replenishment of a green environment).