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Effective Executive Magazine:
The Language of Brands
 
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Over the past month, I have been enamored of the writings of Sally Hogshead, who has essentially created her own language on the language of personal and organizational branding.

She began her career as a masterful copywriter for major brands. She quickly won major awards. And then on her way to mothering eight children, she created her own scientific approach to building a brand.
I recommend her books, Fascinate: How to Make Your Brand Impossible to Resist and How the World Sees You: Discover Your Highest Value Through the Science of Fascination.
I also recommend her websites: www.howtofascinate.com, www.brandfasci nation.com and www.sallyhogshead.com.

   
When any two of these languages are combined, they become the 49 archetypes, which Sally explains in depth in her book, How the World Sees You.

She explains that we all have as individuals and as organizations a Primary Fascination Advantage and a Secondary Fascination Advantage. You can actually take a free test to gain a sense of your advantages as an individual or as an organization.

Just go to www.FascinationAdvantage.com and enter the code: AnyPersonMindset for a free assessment.

Now let us pause here. She gives a ton of depth on these ideas in her books and websites, but I want to pause here to reflect on what this means, at least to me.