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The IUP Journal of Supply Chain Management :
Identification of the Best Two-Wheeler for Youth Through Analytical Hierarchy Process: A Case Study Based on Jaipur City
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The paper is focuses on finding alternatives for making a decision regarding two-wheelers through a pre-structured and pre-defined process called Analytical Hierarchy Process (AHP). AHP is a technique basically used for decision making in various areas. It basically deals with various criteria and alternatives of the problem that needs to be resolved. The criteria for our study are mileage, price, services, engine and brand name. The major objective behind the study is to evaluate the alternatives and criteria and find out the best two-wheeler for men in Jaipur, India. The study could be of use and value to small, medium and large-scale organizations that are inclined towards fulfilling and catering to the needs of male customers of Jaipur. The use of AHP could be used as a decision-making model to help managers in innovating and selecting new ideas to persuade young and energetic people to buy their two-wheelers and improve future perspective of growth of their share in the automobile industry in India. From our study, we have attempted to arrive at the choice of bike mostly preferred by young men and on what criteria they make this decision. The analysis can be used by others for taking further steps on deciding which bike to manufacture or not.

 
 
 

With the growing trend of two-wheeler usage in the world, it has become important to study the behavior of customers and the basis of their decision making. There is always a confusion between the available models, especially when we have qualitative data rather than quantitative. A wrong decision can have a long-lasting consequence. It is a tedious task for customers to evaluate each aspect, and then come to a decision, and therefore Saaty (1977) had introduced a very effective tool for decision making named Analytical Hierarchy Process (AHP). In today’s world where we have so many alternatives and criteria to choose from, it is very difficult to make the right choice, and in order to avoid any uncertainties, AHP can be used to increase the worthiness of the decision. This tool gives a clear idea about which alternative is the best for the user and how it will benefit him/her in the best manner. AHP has been used in this case to decide which two-wheeler is the best out of the various alternatives. Evaluating and examining different alternatives is a very difficult task, but AHP makes it much simpler and saves time and effort.

 
 
 

Supply Chain Management Journal