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Management
Global CEO
August '02
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The Future of Reliance
Managing Marketing Risks-II
BPO: What Lies Beneath?
McKinsey under Rajat Gupta
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Cover Story

The Future of Reliance

--  A V Vedpuriswar & Sudipto Samanta

Dhirubhai Ambani was arguably the most successful businessman in post-independence India. His overall warmth and humility won him many friends and well-wishers cutting across the entire spectrum of society. "Dhirubhai will go one day," he had said in an interview long back, "but Reliance's employees and shareholders will keep it afloat. Reliance is now a concept in which the Ambanis have become irrelevant." Now that Dhirubhai is no more, his sons, Mukesh and Anil, face the daunting task of steering the Rs. 65,000 cr behemoth into an increasingly competitive business environment.

Article Price : Rs.50

Winning Asian Strategy

-- Tobias C Hoschka and John Livingston*

Most Asian companies have been operating as conglomerates, limiting themselves to domestic markets in a protected environment. The changing business scenario leaves them highly exposed to the risk of being beaten by global players with deep pockets. The article points out some of the downsides of the strategies adopted by Asian companies. These include too much dependence on their domestic market and inability to build businesses on a global scale.

Managing Marketing Risks-II

--  AV Vedpuriswar*

Efficient production can only partially explain the success of a product. Often, it is marketing which holds the key. marketing, however, involves several uncertainties. This article explains the risks involved in product development, pricing and distribution, and how they can be mitigated.

Article Price : Rs.50

Failure: The Dreaded Word in CEOs' Lexicon

-- Jahna SR*

It is a common practice to attribute a business failure to the CEO. Indeed, sacking the CEO has become a general norm when the company is in doldrums. But, little is done to understand the real story behind the failure of otherwise successful and capable people. This article attempts to understand the chemistry of a successful CEO. It also identifies the important factors which have to be considered while selecting a CEO. These include size of the organization, style of decision-making, stage of the company's life cycle and leadership style.

BPO: What Lies Beneath?

--G Madhan*

Business Process Outsourcing is today the new mantra by which, modern day organizations focus on their core competencies and stay away from non-core activities. outsourcing can facilitate cost reduction, specialization and faster response to changing customer needs. But BPO has its own perils. Outsourcing may fail if the selection of the partner is wrong, if there is an overestimation of the provider's capabilities, if the responsibility of the provider is not clearly defined or if measurable performance objectives are not included in the agreement.

Article Price : Rs.50

McKinsey under Rajat Gupta

-- Senthil Ganesan*

The article discusses the issues related to McKinsey's close connection with the bankrupt Enron and also the failure of its other prominent clients like Kmart, Swiss Air and Global Crossing. The article also addresses topics like change in corporate culture, McKinsey's aggressive growth strategy and its outlook for the future.

Article Price : Rs.50

Global Executive summary
  • Beware the Busy Manager
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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