COVER
STORY
Branding
the Cognitive Neuroscience Way --Noel Coburn
If
you believe that hard science has no place in the softer worlds
of advertising and marketing, this article makes you to rethink.
© IUP. All Rights Reserved
PUBLIC
RELATIONS
Move
over Advertising, enter PRJos --Amit Singh Sisodiya and Jose M Ittan
Unbelievable,
but true, some of today's major brands are born with publicity
not advertising. Starbucks, Palm, the Body Shop, and the retail
behemoth Wal-Mart have all been established and have flourished
on the back of strong PRs. Enter the era of Public Relations
or PR.
© IUP. All Rights Reserved
CREATIVE
ADVERTISING
`Eve'ertising
- Advertising to women --CSV Ratna
Today's
markets notice an extraordinary phenomenon - `She' is the
synonym for `Customer'.
© IUP. All Rights Reserved
E-ADVERTISING
SMS
Selling Made Smarter?! --Madhavi P Goswami
A
significant addition to the increasing list of communication
carriers is that of Short Messaging Service (SMS). SMS has
become the fastest, easiest and the most convenient way to
communicate today. The most recent application of SMS has
been to reach out to the consumer, offering him products and
services just as any of the other mass media would. Be it
in the form of promotions or advertising or even sales, the
functionality of SMS usage is crossing all barriers.
© Intellect, Research and Technologies unit of Initiative,
www.exchange4media.com. Reprinted with permission.
BRAND
MANAGEMENT
Branding
for banks --Stephen Root
Branding
is a relatively new concept for the financial industry, which
is slowly realizing that it needs to manage its strategic
assets too.
© Prophet (www.prophet.com), 2003. First published in UBS
newsletter, News for Banks, Edition IV, Fall 2003. Reprinted
with permission.
|