Atithi Devo Bhava is a well-known maxim in Sanskrit that has been pursued in its true spirit by Indians for thousands of years. The Ministry of Tourism, Government of India, in its latest endeavor to promote Indian tourism, has picked up this slogan, particularly to drive home to the Indian tourist service providers the necessity to treat foreign travelers well in order to increase the in-bound foreign tourist traffic. Atithi Devo Bhava, is a seven-point training-cum- induction program for the tourist service providers and people involved with the Indian Tourism such as taxi drivers, hotel service providers, tourist police and passport officials.

India has a great tradition of respecting parents, teachers and guests since time immemorial. History points out that this is one of the reasons why Indians were loved and respected throughout the world. Many foreign travelers who visited India during the ancient and middle ages mentioned the same in their travel accounts.

India, with its rich cultural heritage, drew heavily from the vedas and puranas for daily guidance in life. Sanskrit, which was the main medium of conveying the teachings for thousands of years, is replete with many adages in this direction. Matru Devo Bhava,i Pitru Devo Bhava,ii Acharya Devo Bhava,iii> Atithi Devo Bhava,iv are a few well-known among them. As time passed on, they have become the guiding principles for leading virtuous and self-disciplined lives for thousands of years in India. Time and again this was emphasized by many spiritual personalities who have taken birth from time to time and advocated to follow these principles to lead organized and peaceful lives.

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