Intense competition among healthcare organizations has now turned healthcare industry into a vital area of activity. Healthcare organizations all over the world have been inducting modern technology to help physicians and surgeons in the treatment of patients as customer service and patient satisfaction have taken a center stage. As a result, telemedicine, medical tourism and Internet marketing are fast gaining momentum. In this scenario, India can be the preferred destination for health travelers today, apart from Thailand and Singapore.

There has been a spectacular improvement in healthcare delivery all over the world. Almost invariably, this is due to several developments in the field of technology, as applied to medicine, Healthcare Organizations (HCOs) have been inducting new and innovative electronic gadgets to help physicians and surgeons in treating patients. And a significant increase in the number of HCOs has in turn led to intense competition among them. Not surprisingly, healthcare marketing assumes a vital place in the scheme of things.

Several ingenious measures are being taken by the HCOs to reach out to the needy and to make the available facilities known. Advertising as an integral part of marketing has come to stay in healthcare sector. It is done not only through the print media but also through the electronic media. Brochures and pamphlets highlighting the infrastructure and manpower are all too common nowadays in many corporate hospitals. These are printed on glossy paper with eye-catching photographs so as to make the visual appeal more profound.

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