It's indeed a defining moment for India's automotive industry. And if the Tatas have their way, Nano promises to revolutionize the global automotive industry as well.The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

Automotive history was created when Tata Group, one of the oldest and probably most respected business houses of the country, unveiled its dream car, Nano. This engineering marvel, which is a result of close to five years of hard work and perseverance, is the world's first car with a price tag of just Rs. 1 lakh ($2,500). When Ratan Tata, the man behind the ambitious project and the chief architect of the group's remarkable ascendance on the global business map, first thought of making a people's car which would cost as less as one lakh rupees, skeptics and admirers alike described the move as nothing more than a daydream.

Such criticisms were not unusual though. Maruti Suzuki, the market leader, which rode to success with its `800' model had virtually shut the door on competition as no one could think of making a car with engine capacity of close to 800 cc, forget about going down to 600 cc (which Nano offers)—a feat no car maker would have thought possible even in their wildest dreams. Ratan Tata's dream of making then a people's car obviously looked a far-fetched idea. However, it did not deter him.

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