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MBA Review Magazine:
It Happened in India : The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer
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It Happened in India : The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer is an autobiography of Kishore Biyani. In this book, Kishore Biyani explains lucidly his journey from being a simple middle-class boy to becoming the `Rajah of retail'. He provides relevant examples to emphasize the point that by keeping things simple his organization scaled great heights. This book not only incorporates the insights of Kishore Biyani but it also shares the experiences of different people who had played an important role in his life.

 
 
 

Kishore Biyani had a very humble beginning. He was born on August 9, 1961. His grandfather late Bansi Lal Biyani first came to Bombay in the year 1935 from an ordinary village of Rajasthan. His grandfather started his first business by setting a shop in Vithawadi, selling dhotis and sarees. The year, in which Kishore Biyani was born, his family started their second business that dealt with synthetic furnishing. Kishore Biyani lived in a joint family with his grandparents, parents, five uncles and aunts and twelve siblings. From his childhood days Kishore Biyani was different from others and it was very difficult to make him do something of which he was not totally convinced. He considered himself to be a very rational person and would not accept anything if it did not have logic. After school he joined HR College in Mumbai. He considered his college days as a learning phase in his life, in which he came to know about human dynamics and understood the real world as such.

In his college days, he had organized the `disco dandiya', which had now become very popular in Mumbai, along with some of his college friends, in Jeevan Vihar (housing compound of Kishore Biyani), South Mumbai. They had replicated the dandiya festival that used to take place in Juhu in a bigger way making the traditional festival a disco-like event. The event was a major success and it boosted Kishore Biyani's confidence in his ideas and abilities. It was also in his college days that he had made his first profit. During this time he had seen some of his friends wearing trousers made out of `stonewash' fabric which seemed fashionable because of its uniqueness. He had then purchased two hundred meters of the cloth and had sold within six months six lakhs worth of the fabric.

 
 
 

MBA Review Magazine, Story of Pantaloons, Indian Retail Sector, Garment Manufacturing Industries, Marketing Strategy, Branding Strategy, Retailing Skills, Organizational Goals, Retail Organizations, Indian Economy, Big Bazaar, Central.