A
retailer is one who stocks and sells the producers' goods
to the individual consumer, at a profit. Retailing is the
last link that connects the individual consumer with the manufacturing
and distribution chain. Till
the 1980s, people in India generally did not visit large retail
stores to buy ready-to-wear clothing. They typically purchased
fabrics from a small local shop, took it to their neighborhood
tailor, who would sew a custom-made garment. But particularly
since the late 1990s, India's accelerated economic growth
has substantially altered this paradigm, which has simultaneously
caused a sea change in textile and garment retailing too.
Increase in disposable income and changing lifestyle have
resulted in a growing desire for well-designed, affordable,
ready-to-wear clothing. Now, shopping has emerged as a fashion
statement, with new malls sprouting up in city centers, suburbs
and towns throughout the country. Kishore
Biyani (Biyani), CEO of Pantaloon Retail (India) Ltd., is
one of the pioneers of the retail transformation in India.
Biyani has done a remarkable job of growing the ready-to-wear
retail clothing market into a substantial business, and also
setting the pace for transformation in the retailing of groceries,
FMCGs and various household goods.
According
to Retail Biz, an Economic Times publication,
the total quantum of private spending in India is over Rs.
15 lakh cr and consumer spending after taking out expenditure
on healthcare, education, transportation and housing is almost
Rs. 10 lakh cr which gives an idea about the size of the retail
market in India. Currently, retailing in India is estimated
at $300 bn per annum. From the employment point of view, agriculture
provides the maximum employment in India, followed by the
retail business. |