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EMERGING
MARKETS
Marketing
Strategy and Marketing Tactics : The Strategic Role
-- Donald E Sexton
Some
managers consider marketing too narrowly. They focus
primarily on decisions such as advertising and pricing.
While important, those decisions are also tactical.
The real power of marketing is based on the strategic
decisions of selecting target markets and determining
positioning.
© 2008, Donald E. Sexton. All Rights Reserved.
EMERGING
MARKETS
Network
Orchestration for a Flat World : Preparing for a Future
of "Defining Moments" at Li & Fung*
-- Dr Yoram (Jerry) Wind
Looking
at and learning from the defining moments of the past
may be less important than preparing for the unknown
defining moments of the future. This preparation requires
the right mental models, platforms and organizational
architecture to meet the unseen inflection points that
lie ahead.
© 2008 Yoram (Jerry) Wind. All Rights Reserved.
EMERGING
MARKETS
Retail
Environment and Economic Development : Three Phases
-- Pingali Venugopal
Market
place has always been dynamic and would continue to
be so. Consumers change, shops change and the shopping
environment changes. Adapting marketing and selling
to changes in retail environment is a prime responsibility
of any company. This article describes the changes in
the retail environment with economic development.
© 2008 Pingali Venugopal. All Rights Reserved.
EMERGING
MARKETS
Addressing
information Shortages in Emerging Markets : A Case Study
from South Africa
-- Leyland Pitt and Mélani Prinsloo
The
project described in this article demonstrates one case
where, thorough a CBPR project, people are getting involved
in addressing the challenges facing them and their community.
The problems faced by these developing communities are
not unique to South Africa but are inherent in the developing
world. Establishing similar community-based research
initiatives in other developing communities can work
as well as this project is helping in attracting economic
and investment attention to South African townships.
© 2008 Leyland Pitt and Mélani Prinsloo. All Rights
Reserved.
EMERGING
MARKETS
Business
Cooperation between India and Japan : In Relation to
Small and Medium Enterprises
-- Dr. Jay Rajasekera
There
is great potential for cooperation between Japanese
and Indian companies, especially at SME level. The globalization
pressures, particularly the ones coming from China,
are making Japanese companies ready to break out. Indian
companies, including SMEs must look for strategies to
develop cooperation and build winning relationships
using this opportunity.
© 2007 IUP . All Rights Reserved
EMERGING
MARKETS
The
Role of HRM in Achieving Service Excellence and Cost
Effectiveness at SiA : For Competitive Advantage
-- Jochen Wirtz, Loizos Heracleous and Nitin Pangarkar
For
three and a half decades, SIA has managed to achieve
what many others in the aviation industry can only dream
of, cost-effective service excellence. The HR practices
described in this article are vital to achievement of
this outcome. We have discussed the strategy of SIA,
the role of SIA's leadership and the five key elements
constituting SIA's HR management that helped SIA build
and sustain service excellence at levels consistently
above competition over three decades.
© 2008 Jochen Wirtz, Loizos Heracleous, Nitin Pangarkar.
All Rights Reserved.
EMERGING
MARKETS
The
Economist and the Management Consultant : The Macro
and The Micro Point of View
-- Dan Coughlin
In
this article, I'm going to provide a list of statements
from Alan Greesspan's book, The Age of Turbulence, with
the page number that the statement was on, and my thoughts
regarding each statement.
© 2008, Dan Coughlin. All Rights Reserved.
EMERGING
MARKETS
Should
Personal Income Tax be Abolished in India? : The Cost
of Compliance
-- Prof. Pratap Chandra Biswal
If
administrative efficiency cannot be improved, better
explore alternative revenue sources and probably look
forward to a single Goods and Services Tax (GST) in
future if the VAT system is successful.
© 2007 IUP . All Rights Reserved
SPEECH
Harvard
Commencement : speech by Bill Gates on June 7, 2007
at Boston, Mass
`From
those to whom much is given, much is expected'.
LEADERSHIP
Antony
and Cleopatra : Power and Pleasure
-- GRK Murty
Reading
Antony and Cleopatra one wonders if Shakespeare intends
to say, "Pleasure and power do not cancel or turn back
against one another; they seek out, overlap, and reinforce
one another," provided a leader could balance them in
the right proportion.
© 2007 IUP . All Rights Reserved
CASE
STUDY
P&G
in Mexico : Profiting from Product and Marketing Innovations
-- Mercy Mathew and Anuradha Donepudi
Leading
consumer packaged goods manufacturer Procter & Gamble
(P&G) has an impressive history of successfully launching
a vast array of new products. With developed world markets
becoming increasingly saturated, multinational corporations
have turned to emerging markets like India, China, and
Mexico. Realizing the potential of consumers in the
emerging markets, major MNCs are penetrating the growing
low-income segments. But the dynamics and the consumer
behavior in these markets are quite different from the
developed markets. According to many experts, the strategies
that hold well in developed markets fail in developing
markets. However, P&G, with its long presence, has had
tremendous success in Mexico through its product and
marketing innovations.
INTERVIEW
In
emerging markets there's strong demand, with several
needs still to be satisfied, and their potential volume
is immense. Let's keep in mind we're talking about the
80% of the world's population!
-- Prof. Guillermo D'andrea
G
J D'Andrea is Professor of Business Administration at
IAE Business School, Austral University in Buenos Aires,
Argentina. Professor D'Andrea obtained his Ph.D. from
IESE, Barcelona (Spain). He teaches marketing and retail
management, services marketing, and international marketing.
At IAE, he has chaired marketing since 1985.
INTERVIEW
Business
strategy becomes harder because you need to analyze
the plans of not just your current competitors but also
those of any platform that could absorb your users.
-- Marshall Van Alstyne
Marshall
Van Alstyne is an Associate Professor at Boston University
and research scholar at MIT. He holds BA, MS and Ph.D.
degrees from Yale and MIT, and his research focus is
the economics of information. His research topics include
the economics of networks, valuing intellectual property,
and equity, growth and productivity effects of information
sharing. He was a co-developer of the concept of "two-sided
networks" and was among the first to measure the productivity
of information flows at the individual person level.
His work has received an NSF Career Award, multiple
best paper awards, and appeared in Science, Management
Science, Harvard Business Review and The Wall Street
Journal. He can be reached at mva@bu.edu.
INTERVIEW
Paradoxically,
in China, the victims of piracy may actually profit
in the long run.
- - Prof. Kai-Alexander Schlevogt (D.Phil. Oxford)
INTERVIEW
Foreign
companies need to conduct due diligence to understand
who their Chinese partners are and they need to make
it clear what the terms of engagement are.
-- William J Holstein
William
J Holsteinis an award-winning editor, author and journalist
on subjects affecting chief executive officers and boards
of directors. He is a columnist for The New York Times
business section. He has spent 30 years specializing
in global business issues and his areas of interest
include innovation, competitiveness and governance.
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