Globalization, digitization and technological developments have made the world a global village where communication is happening at the speed of thought. Two decades ago it was a distant dream for a customer in India to know the product specification of a car launched by General Motors in the market of the US. There used to be a big time gap between the launch of the products in the so-called `developed' and `developing' markets. Post liberalization emerging economies like India started to get noticed and this was when the need for virtual team management increased manifold as the opportunities were present at the global level. Indians felt they can now access the globe at the click of a mouse. The same became a fact for even other economies all across the globe. These developments led to companies like Amazon.com setting new benchmarks in their business models without being actually present physically. They stored up huge inventories which were nothing short of a dream for a brick and mortar retailer.
Similarly, customer service reached a new crescendo which was never thought about. Computer hardware and peripheral manufacturer like Dell computers started to create ripples in the strategies of their more accomplished competitors, only because it concentrated on a novel online delivery system. The real world of business was gradually metamorphosing into the virtual world of business. The need for imbibing virtual strategies so as to reach out to the virtual stakeholders was felt across sectors. Knowledge sector being the major drivers of global economy along with the services sector had to call the shots. Dr. Ma'en, President of international knowledge transfer firm, Knowledge Horizon, Dubai added, "We decided to ideate novel knowledge delivery platform so as to keep up with the changing times and developed the classroom mode, followed by the blended mode, finally culminating into the online mode." To manage virtual business, entrepreneurs needed to have the expertise in managing virtual teams, which was highly challenging because of two reasons. On one hand it consisted of managing the human capital and on the other managing them without actually seeing and meeting them in person. |