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Advertising is a technique by
which companies try to
reach out to their target markets/audiences. Ads act as
the intermediary between the company and its customers.
Advertisements have always been the best and most effective medium for
creating awareness about a product/brand. Advertisers have
used advertisements, as vehicles, either for launching a new product or
for increasing value addition to any product. Ads bridge the gap
between the companies' products and consumer's thinking. Apart
from keeping customers informed about the price, product or nature of
the product, it is a vehicle for brand creation. A product's success
or failure hugely depends on the way it is portrayed by the ads.
Generally, first-time buyers make their purchase decisions based on the
ads, whereas repeat buyers make the choice depending on the price
and quality of the product.
Creating an ad is just not enough, presentation is also
equally important. For an ad to be successful, it has to be presented well, must
be targeted at the right customers at the right time and in the right
manner. Ads fill one's mind with emotions—be it joyful, sorrow, etc. Only
those ads that make a lasting impression on the customer's minds
are remembered for a long time.
Any advertisement of dubious or unintentionally hilarious
quality seen in print, or on TV, or anywhere can be termed as a
bad advertisement. An ad that neither conveys any message to the
viewers, nor gives them any idea about the product, further leaving
them confused, can also be termed as an ambit ad. |
