Understanding these differences in culture is a significant turning point in deciding the success of the
international assignments for an expatriate. In this era, when there is a marked
increase in the number of international assignments, the
importance of Cross-cultural Training (CCT) is becoming prominent day by day.
Once an employee has been selected for an international
assignment, pre-departure training is considered to be the next
critical step to ensure his/her success in the assignment, particularly when
the culture of the host country is totally different from his/her
culture. In Figure 1, pre-departure training is indicated as a subset of
general training. Effective cultural training, if properly imparted, helps an
individual to adjust more rapidly to the new culture.
Most companies are realizing the need for CCT as they conduct
business internationally, open offices in other countries and hire
managers from abroad. Today, even mid-size and small companies have
recognized the communication problems and cultural differences and
how these issues can adversely affect the firms' productivity and
profitability. Trying to do international business without prior CCT can lead
to adversity. When organizations go global, this cross-cultural aspect
becomes a crucial aspect influencing business; be it cross-cultural
teams or business interactions, these differences ultimately affect
business. For example, Americans do not value hierarchies much, but
other cultures like Asia give a lot of priority to position. For instance, if a
senior person expresses some wild thought in a brainstorming
session, his/her American colleagues will discard the idea even if he/she is
a very senior person. But in the same situation, Asian people would
give more priority to that idea and start working on it. |