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Management
Global CEO
March '05
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India Pharma Inc. A retrospective and prospective view
New patent regime - Pharma patents
Role of CRM in pharma marketing
Pharma industry-No longer old tonic in new bottle
Innovation in Indian pharma: The key to success
Ranbaxy Laboratories
Merck in 2004-Managing product development
     
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India Pharma Inc. A retrospective and prospective view

- - GRK Murty

Introducing, sustaining and assessing a new patent regime is of course a political process, but it inevitably alters present manufacturing techniques or threatens to alter existing relationships. The resulting question is how to navigate the transition. Entrepreneurs have to obviously invent new methods of doing business. They have to rebuild their competencies by fostering collaboration with whomsoever required, and that is what this article analyzes.

Article Price : Rs.50

New patent regime - Pharma patents

- - AV Narsimha Rao

The Indian pharma sector has succeeded to a great extent in the recent past due to practices like reverse engineering. But now the product patent regime brings along the challenge of thriving on "discovery based", which involves huge investments and time. The article throws light on the patent regime and its impact on the Indian pharma sector.

Article Price : Rs.50

Role of CRM in pharma marketing

- - Shanthi Venkatesh

CRM has a different perspective in the pharma sector. The relevance of CRM in the pharma sector is rooted in marketing efforts, which enhances relationship with customers, and builds a network of loyal customers. This article throws light on the present situation of the pharma markets, the essentials of pharma marketing and relevance of CRM in building a relationship through pharma marketing.

Ranbaxy-Company profile

- - Spokesperson

Ranbaxy Laboratories Limited, India's largest pharmaceutical Company, manufactures and markets brand and generic pharmaceuticals and active pharmaceutical ingredients. Ranbaxy's continued focus on R&D has resulted in several approvals in developed markets and significant progress in New Drug Discovery Research. Ranbaxy's foray into Novel Drug Delivery Systems has led to proprietary "platform technologies" resulting in a number of products underdevelopment. The Company is selling its products in over 100 countries and has an expanding international portfolio of affiliates, joint ventures and alliances, ground operations in 44 countries and manufacturing operations in 7 countries.

Pharma industry-No longer old tonic in new bottle

- - Anitha Dilipan

The ordinance passed in the Indian Patents Act to make India WTO compliant, marked January 1, 2005 as the doomsday for many pharma companies, who have been surviving in the industry by manufacturing generic drugs. So far, Indians have been used to purchasing drugs at cheap prices and having a variety of drugs to choose from for the same malady. In this scenario, the article analyzes how new drugs, which evolve out of pure research in India will be accepted in the market.

Article Price : Rs.50

Innovation in Indian pharma: The key to success

- - Krishna Kumar

This article talks about innovation in the national pharma sector, growth potential, strategic creation of product lines, effect of patent changes, innovative practice, segmental focus, important manufacturers and the national laboratories.

Article Price : Rs.50

Ranbaxy Laboratories

- - AV Vedpuriswar

Ranbaxy Laboratories, one of India's leading pharmaceutical companies has been spearheading the industry with its leading innovations and far reaching business horizons. Ranbaxy Laboratories also holds the credit of being the first Indian multinational company. This article throws light on the reasons behind Ranbaxy's phenomenal success.

Article Price : Rs.50

Biocon-Kiran Mazumdar Shaw's entrepreneurial dream

- - Vivek Gupta

Biocon India (Biocon), the number one biotech company in Asia in terms of revenue and market capitalization, was founded in the backyard of a suburban house in Bangalore in 1978 as a small operation of enzyme extraction. This article describes how Kiran Mazumdar Shaw recognized the future potential of biotechnology when not many people in India knew about it. Overall, this article focuses on `opportunity recognition and exploitation processes,' and `managing start-up and growth,' while highlighting the role and importance of women entrepreneurs and the problems they face when doing business in India.

Merck in 2004-Managing product development

- - AV Vedpuriswar

Merck, is a major player in the global pharmaceutical industry. At present, Merck is going through turbulent times due to lack of discoveries, exhausting patented-products and dwindling share prices. This article focuses on the crises Merck is facing and the tentative strategies lying before Merck to get back on track.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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