The point which needs a considerable amount of discussion is the ethical perspective of the implicit claims in advertisements. Many advertisements of food products for children show the protagonists (who are mostly children) performing impossible feats after eating that particular brand of food. This trend is witnessed not only in India but also across the world. A survey conducted worldwide with a sample size of 5,860 parents found that, majority of the parents were against marketing of high fat/junk food and drinks to children.

It is interesting to note that in every country, the percentage of parents voting against marketing of high fat/junk food and drinks to children, crossed the 50% line. This means that the majority of the parents around the world are against the marketing of unhealthy food items to children. It is more interesting to note that 76% of the parents surveyed in India were against the marketing of junk food to children. The issue that is raised is that of child obesity which is a rising problem not only in the developed countries, but also among developing countries. But, before going into that issue, we need to look into the broad issues involved in food advertising to children.

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