The rural market for FMCG goods is growing faster than the urban market, though the latter is doing pretty well, too. Higher disposable income has made a difference for the sale of products.

Fast Moving Consumer Goods (FMCG) sector is one of the booming sectors of the Indian economy which has experienced outstanding growth in the past decade. This sector comprises of five main segments, which include personal care, household care, branded and packaged food, beverages and tobacco. Personal care comprises of oral care, hair care, toiletries, soaps and cosmetics; household care comprises of fabric wash and household cleaners and beverages include health beverages, soft drinks, cereals, dairy products, bakery products, chocolates and staples.

FMCG is an important contributor to India's Gross Domestic Product (GDP) and is also the fourth largest sector in the Indian economy responsible for providing employment to approximately 5% of the total factory employment. This sector also creates employment for around three million people in downstream activities, which are generally carried out in smaller towns and the rural India.

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