NK Proteins Ltd., an ISO 9002 Company, registered in the year 1993, is engaged in refining all types of edible oil. This article discusses the different media strategies adopted by NK Proteins for its success in the cotton seed oil segment through its Tirupati brand, despite the stiff competition from the various local and regional players. It also highlights the full advertising campaign of Tirupati Cotton Seed Oil and all the media tactics employed by it.

Advertising is something which you always write for yourself and if it happens to connect with a lot of people, it works.

The journey begins with finding out the new needs of the customers to converting those needs into a product or a service to satisfy them. The most vital step in the process of new product development to commercialization of the product is in reaching out to the potential customers through various communication tools making them aware of the availability of the product in the market, turning the marketing requirement into an advertisement.

The company, in order to develop an advertisement, hires an advertising agency to take care of their marketing communication needs. The company executive briefs the company's requirements to the advertising agency's executive who is handling the company accounts. The main USP of the company's product/service. The main message the company wishes to communicate. The media they would like to use. Mandatories like the company logo, product shots, etc.

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