The economies of Brazil, Russia, India and China (BRIC) are the talk of the world today. These economies are expected to become the largest economies by 2050. In this article, the author highlights Brazil's sectoral opportunities, business environment, business practices and the challenges facing businesses there. When we say Brazil, the first thing that comes to our mind is football because Brazilians are the indisputable leaders of the game and have the credit of winning the World Cup five times. But today, the country is also gaining popularity for its growing economy. World business leaders have turned their attention towards Brazil, ever since BRIC Report was published by Goldman Sachs. It will not be an exaggeration to say that every corporate leader has started thinking of establishing a shop in Brazil.

Brazil is the largest country in South America and fifth largest in the world in terms of both area and population. It has a population of over 180 million, which means it has a huge market.

Moreover, its burgeoning middle-class consumers offer tremendous growth opportunities for companies especially in the consumer market. It possesses a vast pool of natural resources and strong industrial base. The agricultural, service, manufacturing and mining sectors are well developed.

Brazilian economy is in the transitional stage at present, moving towards an open economy from a closed economy. Its government policies favor privatization, globalization and international trade. The reforms there are laudable. While talking about Brazil's economic policies and reforms John W Snow, the US Secretary of Treasury referred to Brazil as, "the leader of South American economies and a global example of how good policy leads to growth and economic stability." He further added, "The Brazilian example is a counterpoint to those who argue that market-oriented reform is too hard, reform doesn't work, or that reform is part of the problem. With lackluster growth in some of the largest economies in the worldin Europe and Japan - Brazil's contribution to growth is welcome. It is important. And it is an example to other countries."

Global CEO Magazine, Brazil, Business Environment, Consumer Markets, Mining Sectors, Brazilian Economy, Government Policies, Brazil's Economic Policies, South American Economies, Fiscal Budgets, Monetary Policies, Consumer Products, Banking Sector, Brazil's Privatization Program, Petroleum Products, Brazil's GDP, Federation of Indian Chambers of Commerce and Industry, FICCI, Business Process Outsourcing, BPO, Financial Services.