The success or failure of companies is often attributed to strategy. So often, we hear analysts and commentators quoting about a company in trouble: "Their strategy is not right." Enterprise Risk Management (ERM) is another term, the importance of which is realized by companies to identify and manage the risks they face using a holistic perspective. Whereas, Knowledge Management (KM) is concerned with the need to create and share knowledge systematically in an organization to generate sustainable competitive advantage. The spectacular rise of industries like computer software has given a boost to KM, while Strategy, ERM and KM are distinctive terms that look quite different and are led by people with quite different backgrounds and training, there is a lot that is common to them. This article is an attempt to understand the linkages that exist among the three areas.
Strategy
can be defined in various ways. But fundamentally, it is all about setting a direction
for the company, generating various options that can help the company to move
in that direction, choosing one or more of these options and executing them efficiently.
These options include capacity expansion, vertical integration, diversification,
mergers, acquisitions, strategic alliances, divesture, spin off, turnaround, etc.
Formulating strategy involves articulating a vision which does not exist or modifying
the existing vision, setting long-term goals, SWOT analysis, generating a plan
of action in line with the company's vision and long-term goals and evaluating
them. Implementing strategy involves providing leadership, putting in place the
appropriate structures, systems and processes and creating the `right' cultural
environment. In more simple terms, strategy essentially addresses three basic
questions: |