The sprawling desert, magnificent forts and palaces, royal past, rich culture and heritage, vibrant folk music and miniature art and crafts together make Rajasthan a well-known state, not only in India, but world over. The ethnic beauty of the state is so enthralling and captivating that one would like to visit it at least once in his/her life. Jaipur, being the capital and the most vibrant city of Rajasthan, draws the attention of foreign, as well as domestic tourists throughout the year. With time, the popularity of Jaipur as the "pink city" has increased immensely. A large number of tourists from far-off places keep visiting the place to experience the richness of its culture and traditions. They are fascinated by the exotic cultural heritage of Jaipur which is exquisite and rare. This article delineates the rich legacy of Rajasthan with special reference to the cultural heritage of Jaipur.

The last decade has witnessed an unprecedented growth in Indian tourism. As a result of the 1991 liberalization policy, there has been a tremendous rise in the trade and business in India. The growing Indian economy is attracting more and more visitors— be it for business, studies or holiday—who add to the country's revenue. The Indian culture and traditions have drawn the attention of people from all over the world, making India one of the internationally preferred tourist destinations. The diversity of Indian culture has always attracted not only foreign tourists but also Indian tourists. Tourism in India has been instrumental to various socioeconomic changes.

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