In these days of fierce competition, complacency has no place. While technology is fast changing, novel customer practices and methods are evolving for the development and delivery of high quality retailing and customer service. Info-tech helps in providing efficient support in order to overcome competition with necessary solutions to adopt best practices of e-retailing for customer attraction, retention, promotion, service and overall growth.

`Info-tech' is the buzzword today. We find its applications in all walks of life from biotechnology to satellites. The merger of computer and communication is playing a major role in shrinking the globe. The e-business, e-commerce, e-learning, e-medicine, e-governance, etc., are also contributing a lot and emerging as fastest areas of growth. In all these, we find customer clusters and business mainly depending on the very effectiveness of customer retention. Today's business depends mainly on satisfying the customers' needs. Organizations can grow in leaps and bounds only when they satisfy their customers in terms of producing quality products and extend the best service and customer support. As a channel mechanism, retailing is picking up fast and the organizations are striving hard to see that their products are properly/timely introduced into the market and made available to their customers without delay.

In the past decade, retailing used to face problems like delay in the arrival of the products to the market, improper response to the customer queries, complaints, non-extension of the timely service support due to manual operation, etc. Today, with the emergence of powerful info-tech tools, the retailing business does not suffer these problems. Today, retail management is `customer-centric'.

e-Retailing , Electronic Retail Management, Info-tech, Biotechnology, e-business, e-commerce, e-learning, e-medicine, e-governance, Knowledge Base Systems, KBS, Customer Relationship Management, CRM, Customer Touch Points, CTP, Electronic communications.