|
Branding, prerogative, marketing people, functional area,corporate organization, organization, brand, demystifies, branding process, assistance of interesting, focus of the book, simple ideas, simple ideas, information, rich world, receptors,author,t dominant brand, market, matter of pumping, more dollars, advertising budget, Brand management, organization. people making, products, tracking the shipments, to those who oversee the customer calls and the websites. An idea must be a simple one if there is any chance of achieving organizational understanding, acceptance and implementation.
The one common lesson to all of the brands the author has worked with is for a brand to be successful it must differentiate itself from the competition in the minds of consumers and this difference must be relevant. More important, whatever it is that makes it different and relevant must be simple to understand - to both the people inside the brand organization and the people outside. This book is about getting to a simple idea and executing that idea; as the author quotes Shakespeare "Brevity is the soul of wit". |
