Though the global financial cataclysm has played spoilsport in almost all the industries across the globe, the Direct-to-Home (DTH) industry is one of the very few which does not seem to have fallen prey to it. Indeed, the global recession and financial turmoil have had a favorable impact on the DTH industry in India. During times of recession, most of the consumers are compelled to cut down on their entertainment bills and stick to the cheaper forms of entertainment such as television. Therefore, DTH players are gearing up to cash in on this trend to entice Indian consumers with discount schemes, competitive pricing, ambitious targets to improve the subscription base, many popular channels, set-top boxes with superior quality, improved content, etc.

The Analyst Magazine, Direct-to-Home, DTH, Global Financial Cataclysm, Global Recession, DTH Industry, Reliance Communications, Multichannel Cable Network, DTH Technology, Internet Protocol Television, IPTV, Telecommunication Networks, Foreign Direct Investment, FDI Policies, Global Crisis, Cable & Satellite Broadcasting Association of Asia, CASBAA.