A V Birla Retail, the retailing
juggernaut of the AV Birla
Group, recently announced
its ambitious plan to launch a slew of private labels across categories such
as personal care, durables and electronics through its various formats that
include More, its retail chain of supermarkets and hypermarkets.
However, the action in India's retail market does not stop here. In fact, from
Indian retailing's big daddy, Kishore Biyani's Future Group to Mukesh
Ambani-promoted Reliance Retail and RPG's Spencer's, a few of the pioneers of
the retailing revolution in India, have all been vying fiercely to grab a
bigger share in the growing pie of private label. FoodWorld which perhaps started
this trend a few years ago has seen big retailers such as Future Group
and Spencer's introduce, in recent times, their own private labels across a
range of product categories like staples and cereals, processed foods, personal
care and detergents, etc. With the aim to touch a turnover of Rs 10,000-cr in
the next four years, Future Group plans to expand its private label empire
further by launching its own brands of products in categories such as FMCG,
consumer durables, electronics, and apparel.
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